04
Equinox · Consumer Fitness · iOS & Android · Shipped 2020
Five brands.
One platform.
No compromise.
600,000 premium members. Five distinct brands. I led product design for Equinox+, building a digital experience as exclusive as the physical one — without flattening what made each brand distinct. Shipped 0 → MVP in 3 months.
Company
Product
Role
Team
Scale
Outcome
Responsibility
LIVE
Power Cycling 45
SoulCycle · 18M IN
|
47 riding
OUTPUT
287W
WATTS
CADENCE
94
RPM
RESIST.
42
PERCENT
ELAPSED
18M
45 TOTAL
−15
+15
STREAK
13
WEEKS
Oct 26 · Today
SOULCYCLE + EQUINOX
96%
BEAT MATCH
You're in control with Kathleen
8.25
MILES
655
OUTPUT KJ
96
CADENCE
Equinox
FEATURED CLASS
STRENGTH
& HIIT
& HIIT
Precision Run
LIVE
CURRENT PACE
7:42
/ mile
2.4
MILES
156
AVG HR
Z4
ZONE
ANALYTICS
Modality
Breakdown
Breakdown
22
% Running
Last 30 Days · 32 Sessions
Running
22%
HIIT
17%
Strength
17%
Stretch
17%
Cycling
11%
Meditation
11%
Sculpt
5%
PRECISION RUN · LIVE
LIVE
8.25
MILES
655
OUTPUT KJ
96
CADENCE
Rank in class
8th / 24
CHECK IN
SHOW AT FRONT DESK
EQ+ 7842 · 3001 · 0048
Pure Yoga
60 MIN
VINYASA
FLOW II
FLOW II
SYLVIA R.
Pure Yoga · Master Trainer
84%
BOOKED
EQUINOX+
MEMBER
TIER X
NEW YORK
JUNO C.
EQ+ 7842 · 3001 · 0048
TODAY
SCHEDULE
MON JUN 9
6:00 AM
ENERGY SURGE 45
SoulCycle · 45 min
NOW
8:30 AM
TIER X STRENGTH
Equinox · 60 min
12:00 PM
5K TEMPO RUN
Precision Run · 30 min
6:30 PM
VINYASA FLOW II
Pure Yoga · 60 min
87%
DONE
8 OF 12 WEEKS
ACTIVE PROGRAM
HIIT
ACCELERATOR
ACCELERATOR
W8 · DAY 1: STRENGTH
Completed · 55 min
W8 · DAY 2: CARDIO
Today · 45 min
UP NEXT
84
%
of people see more progress
EQUINOX+
LIVE NOW
13-WEEK STREAK
13
2 more classes to hit 14 weeks
SOULCYCLE
POWER SURGE 45
MON · 8:00 AM
EQUINOX
TIER X STRENGTH
MON · 9:30 AM
ACHIEVEMENT
EARLY
BIRD
BIRD
New badge after taking
SoulSurvivor on Nov 1
SoulSurvivor on Nov 1
VIEW BADGE
STREAKS
14day streak
You're killing it
Record: 16 days
14
M
T
W
T
F
S
S
THIS WEEK
M
T
W
T
F
S
S
PROGRAM CHECK-IN
HOW ARE YOU FEELING
SINCE LAST WEEK?
SINCE LAST WEEK?
EMOTIONALLY
Motivated
Stressed
Good
PHYSICALLY
Well-rested
Sore
Tired
SUBMIT
LIVE BADGE SYSTEM
LIVE · EQUINOX
LIVE · SOULCYCLE
LIVE · PREC. RUN
LIVE · PURE YOGA
LIVE · HEADSTRONG
RUN
02:04
elapsed
Incline
3.0
Speed
6.3
PR −1.5
Your PR
−
7.8
+
23:05 / 45:00
HeadStrong
MEDITATION · 15 MIN
MAYA OSEI
MORNING
RESET
RESET
4:02
8:00
−10
+10
HEADSTRONG
JONAS
MARTIN
MARTIN
Audio · Meditation · Recovery
3.4K
Followers
4.8★
Rating
89
Sessions
HEART RATE
156
BPM
Z1
Z2
Z3
Z4
Z5
IN ZONE 4 · 18 MIN
Product Decisions
01
Live, audio, video — same platform.
9:41
Key Metrics
94
Cadence
42
Resistance
312
Output
335
Best
18M
45M
Alright · Kendrick Lamar
Now: Sprint Intervals
Instructor Tip · Maya Rodriguez
“Keep your upper body still. All power from the hips. Let the music set your pace.”
9:07
Session 3 of 10 · Morning Reset Series
HeadStrong Morning Reset
Maya Osei · HeadStrong
5:4215:00
Up Next
HeadStrong Clarity
10 min
Deep Focus Flow
20 min
02
The instructor is the product.
9:41
SoulCycle
Maya Rodriguez
Cycling Specialist
+ FOLLOW
1,847
Classes
12.4K
Followers
4.9★
Rating
12 years in the saddle. Former professional cyclist. Her playlists are legendary across SoulCycle and Equinox.
Teaching next
SoulCycle · Live
Power Cycling 45
Book This Class
2:14 PM
Equinox+
Tuesday · Equinox+
Good afternoon,
Alex.
Alex.
You’re on a roll
2.5 classes/week avg · 3-week streak
From instructors you follow
Maya Rodriguez
Power Cycling 45
SoulCycle · ● LIVE · 7:00AM
Power Cycling 45
03
Commit with full context.
9:41
←
Live · 7:00AM
SoulCycle
Cycling
Power Cycling 45
45
min
Advanced
level
Maya Rodriguez
SoulCycle
Instructor Tip · Maya Rodriguez
“Keep your upper body still. All power from the hips. Let the music set your pace.”
Maya Rodriguez
1,847 classes · 12.4K followers
+ Follow
▶ Join Live
Save
9:42
You’re in
Power Cycling 45
SoulCycle · Live · Today 7:00 AM
Maya Rodriguez
Instructor Tip
“Keep your upper body still. All power from the hips. Let the music set your pace.”
45
Minutes
Advanced
Level
Add to Calendar
04
Five brands, zero compromise.
9:41
EXPLORE
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SoulCycle · ● LIVE · 7:00AM
Power Cycling 45
9:45
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PURE YOGA
Find your stillness. Hold your practice.
3 classes available
Pure Yoga · ● LIVE
Vinyasa Flow 60
Instructors at Pure Yoga
Sofia Reyes
Yoga · 8.2K followers
Follow
05
Club and digital. One habit loop.
7:58
A
ALEX CHEN
Equinox+ Member
2 instructors followed
14
Classes
18
Hours
3
Streak
4
Modals
You’re on a roll
3-week streak · 2.5 classes/week avg
Your modalities this month
Cycling32%
Strength28%
Run22%
Yoga12%
Other6%
Member Card
Performance
Club Check-In
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Club Check-In
Equinox · West Hollywood
ALEX CHEN
Member #EQ-2847-AX · Active
Tap to Check In
Checked In!
Equinox West Hollywood · 7:58 AM
6:12 PM
This Week
Your Plan
MON
TierX Power
Equinox · In Club
TUE
Hill Series
Precision Run · Digital
THU
Power Cycling
SoulCycle · In Club
SAT
Vinyasa Flow
Pure Yoga · Digital
06
Make it feel like a room.
Live · 22m / 45m
· SoulCycle · Cycling
#3
Now: Sprint Intervals
SarahK
Alright
Kendrick Lamar
Leaderboard
JessicaA
298W
MikeT
289W
Alex C (You)
271W
4
SarahK
258W
5
DanielM
248W