I redesigned a $50B+ GMV marketplace end to end (+20% transactions) as Head of Design for Alibaba.com — and grew the team from 6 to 12+. As a founding design leader at BCG Digital Ventures, I built a pharma supply chain from zero for Thermo Fisher ($20M+ margin recovered), shipped a disaster relief platform unifying 6 systems for the Red Cross, shaped the founding experience for Equinox+ across 5 brands, and tripled redemption for Alle's 30M members. All shipped still running.
Most recently at TinyFish, I shipped AI-native enterprise tools in production — then wrote the framework for designing trust in the systems they power, and built the agents to prove it works. I went to product to learn how AI actually works. I came back to design because I missed making things people can feel.
Design patterns for agents that act, not just suggest — verification, oversight, and trust built directly into the interface.
Procurement redesign for 40M buyers at $50B GMV, where payment trust and regulatory variance across markets are the design problem
Digital supply chain built from zero inside an organization where every workflow had to displace a process that already worked
Loyalty redesign for 30M medical aesthetics patients, unifying consumer and provider experiences across a fragmented rewards program
Six legacy systems unified into one crisis-response platform, where downtime means delayed disaster relief and broken compliance chains
Five brands unified into one platform, built from zero to production while preserving what made each brand feel exclusive and distinct
