I've led design at $50B+ GMV scale, shipped a pharma supply chain from zero to live in twelve months,
and built agentic AI products from concept to production. Across all of it: high stakes, tight constraints,
and outcomes that had to hold.
I lead design functions and stay close to the work. That combination — strategic scope, hands-on craft —
is what makes the difference at the complexity level I operate at.
Currently building agentic platforms at TinyFish.
Design leadership where the wrong call costs something real. Five case studies — led the function, shipped the work.
Procurement redesign for 40M buyers at $50B GMV, where payment trust and regulatory variance across markets are the design problem
Digital supply chain built from zero inside an organization where every workflow had to displace a process that already worked
Six legacy systems unified into one crisis-response platform, where downtime means delayed disaster relief and broken compliance chains
5 brands, one platform, zero to production
Loyalty redesign for 30M medical aesthetics patients
Four live agents built solo. The design question each one answers: when an agent acts on your behalf, what do you need to see to trust it?
The first agent I built lied to me. Cheerfully. It did exactly what it understood — what it understood was wrong, and nothing in its world told it the difference. That moment didn’t feel like a bug. It felt like a design problem nobody had named yet. This is what I’ve found since.
There were three of us in the room. No pricing committee, no playbook. Every call would go the same way: me, the CEO, the CPO, the data, and a judgment call. “No one knows the best way to price this yet,” our CEO said. I heard it as defeat. It was permission — and a design brief.
I signed up for Argentine tango specifically to learn the follower’s role. Not the leader’s. The follower’s. I had spent a decade in rooms where I set the direction and watched people follow it. I wanted to know what the room looked like from the other side. I had no idea what I was missing.